Yammer is a microblogging site, similar to Twitter, for businesses to use internally. Recognizing the need for social networking, the two year old company announced its Yammer 2.0 project last week. This updated version of Yammer will include features similar to LinkedIn and Facebook. Matthew Lynley of Media Beat discusses the upgrades here. The new tools will allow users to message each other, create events, and perform the other functions done regularly on social networking sites. Yammer’s website gives a brief overview of the main functions.
Ann All of IT Business Edge explains that Yammer is not a tool to be dismissed; 80% of the Fortune 500 companies use it in their employee communication strategies and it boasts over a million users. The difference between Yammer and Twitter or Facebook is that the user must have a company e-mail to access the company’s specific network, making the security of internal conversations a priority.
Social and Interactive Approach
Leena Rao of TechCrunch.com discusses how Yammer 2.0 opens up its application development platform to independent developers, allowing anyone to plug into and create new applications. She also asserts that Yammer is expanding beyond the social network basics, it plans to include polls, question and answer segments, chats, and more. Click here to read her September 28 post for more details.
Yammer’s chat and messaging functions allow employees to engage in synchronous and asynchronous communication with each other. If they have a question or an issue, they can address it on Yammer and get it resolved quickly. This also provides a useful platform for collaboration and many people can be included in a chat. If someone is not online but the information pertains to them, they can be added to the chat and it will be sent to their feed. This is useful for keeping everyone informed and up-to-speed on current projects and developments at a relatively low cost to the company.